St. Helena, CA (PRWEB) May 9, 2012
Sutter Home Family Vineyards today announced the 2012 from the 21st annual Build a Better Burger? Recipe Contest and Cook-Off. The contest is now officially open for submission of recipes, closing 3 September 2012. The finalists will compete for $ 100,000 Grand Prize for winning all-beef burger, and a $ 15,000 prize for winning civilian alternative. The finalists will be announced in the second week of January 2013 and the Cook-Off takes place in the country in California wine country on 18 May 2013.
Build a Better Burger? promotion includes strong point-of-sale materials, consumer retail displays appealing that influence and add excitement to the program. The in-store materials to drive sales of the Sutter Home wines and complimentary products to help, so shopper experience easier and more interactive.
The
is the longest running wine trade promotion in history. We have a creative eye-catching point-of-sale that an in-store destination to kick off the grilling of the season, said Wendy Nyberg, senior director of marketing for Sutter Home Winery. The program also includes in-store add-ons, such as high-value coupons for the vagaries of the essence. It’s a win-win for both consumers and retailers.
winning citizens were selected by notable chefs and culinary experts. Previous judges included such icons as Iron Chef Cat Cora, chef-cook / owner Thomas Keller Restaurant, and the famous cook and restaurateur Art Smith. The jury for the 2012 contest finalists will be announced in January 2013. Citizens will be judged on originality, creativity and taste.
Participants
http://www.buildabetterburger.com to visit to check out the previous winners, judges, and recipes. The website also contains guidelines for creating winning recipes and suggestions for pairing wine with hamburgers. This year competition was expanded to include a social media element to take. Participants can submit recipes by Facebook and in interactive media promotions such as hamburger-related sweepstakes and contests, more excitement and visibility in the summer creates citizen.
The
“involved with an older programs such as Building a Better Burger ® is a fantastic opportunity for our brand, commented on the Tracey A. Altman, Vice President, Marketing for full Guacamole. Full Guacamole is known as a dip, but we are also an excellent spices, ingredients and snack. Building a Better Burger? program allows us to extend that message to other major brands including Sutter go home. “
True connoisseurs know that the sandwiches are just as important as the meat and equipment for a really big hamburger, said Julie Abraham, Director of Consumer Marketing for Hawaiian Kings. Using our New Original Hawaiian Sweet Hamburger Buns gives participants a unique edge: a combination of slightly sweet and tasty that everyone loves. We expect a number of delicious recipes to share with consumers and hope that everyone inspired for Hawaiian Kings to look at the deli or bakery section of their stores and their own citizens to build better in Aloha in every bite!
Full rules and details for the contest can be found on the http://www.buildabetterburger.com, which is updated regularly during the game.
Sutter Home Family Vineyards, preferably premium U.S. wine brand, is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1947. Trinchero Family Estates produces more than 28 brands of alcohol including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra Doro, Montevina, Seaglass, Trinity Oaks, Folie? Deux, M? Nage? Trois, and the number one alcohol-removed wine, Fre. Company also import Angove Family Winemakers Australia, ever? A Paula wines from Argentina, Carmen wines from Chile and markets and sells the three thieves and Joel Gott brands. For more visit http://www.tfewines.com or http://www.buildabetterburger.com learn.
Contact:
Nora Feeley, Public Relations Director
707-963-5928 ext. 2160 / Cell 707-603-6474
nfeeley (at) tfewines (dot) com
Carissa
Abazia, Public Relations Specialist
707-963-5928 ext. 2610 Cell / 707-321-7019
cabazzia (at) tfewines (dot) com
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