Lake Forest, CA (PRWEB) December 13, 2011
Big Train, a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, food service and retail industries in the US and abroad, announced its partnership with Hiang Kie, a major coffee and specialty beverage distributor in China.
Big Trains full line of beverage mix products will be made available to cafes and other foodservice establishments throughout China including regional areas such as Hong Kong, Shanghai, Hangzhou, Guangzhou, and Jiangmen.
Big Train is in the process of training HKCG staff as they prepare to launch the Big Train beverage mix line in China. This process began recently at the Food & Hotel China Show held in Shanghai. For more information on the FHC show, go to http://www.fhcchina.com.
We were seeking a high-quality U.S. supplier of powdered beverages for foodservice sales channels, according to Kyle Fu, Marketing & Operations Manager at Hiang Kie Coffee Group Limited. Furthermore, we wanted complete marketing and POS materials and a turn-key branding solution. We found exactly what we were seeking with Big Train. With Big Trains superior tasting products, high brand awareness, deep international experience, and excellent customer-focused service levels, we are confident that we will succeed in the China market.
Big Train is excited about the opportunities that will develop with China. Big Train believes that China will drive growth in the near future, and may become the companys largest market within a few years.
With the Chinese penchant for quality coffee and milk-based beverages, rising income levels and aspirational middle-class, coupled with its large and increasingly-sophisticated population, Big Train is well-positioned to capitalize on this growth opportunity, says Robyn Hawkins, CEO of Big Train. We are very pleased with HKCG and selected them because of their broad coverage, customer centric business model, and their wonderful staff. We look forward to working with them for many years to come.
About Big Train, Inc.
Founded in 1991, Big Train is a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, foodservice and retail industries in the US and abroad. Headquartered in Lake Forest, California with a manufacturing facility in Rancho Santa Margarita, California, Big Train is known for high quality beverage solutions that are great tasting and easy to prepare. Big Train offers a wide array of products including blended ice coffees, coffee-free blended cr
